Coca Cola Vs. Pepsi: Story Behind War & Marketing Strategies
Coca Cola Vs. Pepsi: Story Behind War & Marketing Strategies
Dec 8, 2022
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A soda war is brewing. Pepsi Zero Sugar's Super Bowl 60 commercial, "The Choice," features a cola-loving polar bear who takes the Pepsi Challenge and chooses Pepsi over Coca-Cola Zero Sugar, triggering an existential crisis that leads to a journey of self-discovery culminating in a Coldplay concert kiss cam moment. Directed by The Academy -winner Taika Waititi, who also cameos as the bear's therapist, and set to Queen's "I Want to Break Free," the ad is rooted in real data. According to the bran
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How Coke and Pepsi's rivalry shaped marketing — and where it goes next
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