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Bond & Vale | PR, Branding & Marketing Communications on Instagram: "❤️ this if you love great ads. Every year, Australian Lamb drops one film that cuts through without shouting. This is why people wait for it. The 2026 Australian Lamb campaign works because it follows a proven pattern. It anchors itself in national culture, uses humor as a connector, and keeps the product role clear but secondary. Research from ThinkTV Australia and Nielsen consistently shows that ads tied to cultural moments d
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The annual Australian Lamb summer ad is out with a mission to lift Australia back into the world’s happiest nations, as Lambassador Sam Kekovich dismisses claims we’re unhappy despite families feeling the pinch from rising meat prices. | 7NEWS Sydney
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MLA's highly anticipated Australian Lamb campaign launches today! 🐑🌞 This campaign is one of MLA's biggest investments and will feature prominently across online video, cinema, radio, retail point-of-sale, paid social, influencer marketing and PR. Each year, the campaign has the same core objective: to keep lamb top of mind throughout summer and drive purchase in-store. Watch the ad in full below 👇 | Meat & Livestock Australia
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