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Panera made it harder to buy a franchise than to get into Harvard, and it paid off big. Most restaurant owners get excited when franchise requests roll in. More cash, more locations, faster growth. But saying yes to everyone is the fastest way to kill your brand. Panera took a different path. Their franchise acceptance rate sits at a razor-thin 0.25%, far stricter than Harvard. Every applicant must be a proven multi-unit operator with at least $3M in liquid assets and $7.5M net worth. That selec
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Panera made it harder to buy a franchise than to get into Harvard, and it paid off big. Most restaurant owners get excited when franchise requests roll in. More cash, more locations, faster growth. But saying yes to everyone is the fastest way to kill your brand. Panera took a different path. Their franchise acceptance rate sits at a razor-thin 0.25%, far stricter than Harvard. Every applicant must be a proven multi-unit operator with at least $3M in liquid assets and $7.5M net worth. That selec
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