Addiction isn’t a failure of willpower — it’s something the brain learns over time. In this conversation, we explain how pharmacological extinction works, why cravings fade gradually, and what progress can actually look like when the brain stops associating alcohol with reward. 👉 Watch the full discussion on our YouTube channel (link in bio). #ThriveAlcoholRecovery #KatieLain #AlcoholEducation #AddictionRecovery #BrainBasedRecovery | Thrive Alcohol Recovery
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