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When Lenskart started, Indians didn’t buy eyewear online. They trusted local opticians, touched frames, bargained on price. Instead of waiting for demand, Lenskart created it. They educated customers, offered home eye-checkups, affordable pricing, and built trust through aggressive offline online expansion. Every store became a billboard. Every order became a habit. Today, eyewear isn’t a “need-based” purchase anymore. It’s a lifestyle decision and Lenskart owns that category. The biggest compan
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