Victoria Bitter launch “Aussie as” new ad campaign
Victoria Bitter launch “Aussie as” new ad campaign
Jan 30, 2024
newidea.com.au
The “You know where you are with DD” adverts were a series of British television and print campaigns that ran mainly in the 1970s and into the 1980s. They promoted Double Diamond, a pale ale brewed by Ind Coope, and became part of the cultural backdrop of the time. The ads mixed humour, everyday settings, and a sense of reliability, all tied to the beer’s slogan. One curious detail was that the ads often avoided showing people actually drinking. Instead, they focused on moments just before or af
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The “You know where you are with DD” adverts were a series of British television and print campaigns that ran mainly in the 1970s and into the 1980s. They promoted Double Diamond, a pale ale brewed by Ind Coope, and became part of the cultural backdrop of the time. The ads mixed humour, everyday settings, and a sense of reliability, all tied to the beer’s slogan. One curious detail was that the ads often avoided showing people actually drinking. Instead, they focused on moments just before or af
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