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Incredible 1968 letter from Ray Kroc to Maurice "Mac" McDonald who, together with his brother Richard, founded McDonald's in San Bernadino, California in 1940. #thefounder #raykroc #mcdonaldbrothers #macmcdonald #mcdonalds #1968 #1960s #california #santabarbara #letter #mcdonaldscorporation #history #archives #fastfood #fastfoodhistory | The Fast Food Museum
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He Called It Love at First Sight. Then He Took It All. 🍔⚡️ In 1948, Richard and Maurice McDonald opened their first stand in California. It was a small operation with a big idea: speed, consistency, and simplicity. They perfected the system but lacked the scale to expand. Enter Ray Kroc, a milkshake machine salesman who didn’t just see a burger joint—he saw a global empire. 🌍 In 1954, the brothers allowed him to franchise the brand. By 1961, Kroc believed their thinking was too small. He bough
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