Product-Market Fit vs Go-To-Market Fit and When You’re Actually Ready to Scale with Mark Roberge | Operationalize Consulting
Product-Market Fit vs Go-To-Market Fit and When You’re Actually Ready to Scale with Mark Roberge | Operationalize Consulting
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Product-market fit isn't just a buzzword; it's the difference between success and failure. But how do you really know when you have it? It's simple: your customers will tell you. The clearest sign of PMF is when customers are pulling the product out of your hands, not when you're pushing it on them. If they're begging you for it, you're on the right track. If you hear crickets, it's time to pivot. Think of it like this: are you spending all your time building a fancy pedestal (your product), or
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Andreessen Horowitz on Instagram: "Popularized in Marc Andreessen’s essay, “The Only Thing That Matters,” product-market fit is when a product meets strong market demand. It shows up as rapid adoption, high retention, and growth that occurs without heavy pushing from sales or marketing."
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