Bud Light Sales Down Nearly 30% After Dylan Mulvaney Disaster
Bud Light Sales Down Nearly 30% After Dylan Mulvaney Disaster
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NewsweekAleks Phillips
Will They Ever Recover? Bud Light sales have been down for six consecutive weeks, as per industry data, due to a boycott that has led many retailers to sell off the unwanted beer. Its teaming up with transgender influencer Dylan Mulvaney proved to be a mistake, as sales figures declined steeply for Bud Light and its parent company Anheuser-Busch. Nielsen IQ data reviewed by Beer Business Daily indicates that Bud Light volumes dropped 28.4% in the week ending May 13 and 27.7% the week before that
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Will They Ever Recover? Bud Light sales have been down for six cons…
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Bud Light boycott causing spike in sales of major beer competitors
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