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A new report from PwC shows 85% of sports experts are predicting high growth in women’s sports revenues. But they believe the presence of athletes on social media, like @ilonamaher during the Olympics, plays a big role in that growth. For more, check out our weekly women’s sports news podcast #thewrap, via link in bio or stories. Or search ‘the female athlete project’ wherever you get your podcasts. | The female athlete project

Episode 1: Female Athlete Week OOFOS sent three of their top female athletes to Phoenix, AZ to train with elite coaches at the Exos facility. Olympian Ashley Caldwell, hybrid athlete Carly Wopat, and long-haul truck driver and runner Yuma Haidara experienced a 4-day event with Exos experts to learn about performance, nutrition and recovery. Stay tuned for more & check out OOFOS.com to learn about #FemaleAthleteWeek. | OOFOS