Coca-Cola takes crown for most ‘powerful’ Christmas ad of 2020
thedrum.com
Coca-Cola takes crown for most ‘powerful’ Christmas ad of 2020
Coca-Cola has gone back to the future to encourage consumers to enjoy a cocktail of nostalgia, escapism and humour for its 2020 Christmas ad.Ranked the most 'powerful' advert of the season by Kantar, the winning formula is no secret, with sentimentality winning over UK viewers once again. Seeing off a strong challenge from Disney , the brand ...
Dec 3, 2020
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