BMW Breathes New Life into Alpina as a Stand-Alone Brand for Specially Curated Cars
BMW Breathes New Life into Alpina as a Stand-Alone Brand for Specially Curated Cars
4 months ago
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BMW Alpina Reveals a New Logo that Preserves the Iconic Elements of the Original
BMW Alpina Reveals a New Logo that Preserves the Iconic Elements of the Original
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Car Review: 2019 BMW Alpina B7 Exclusive Edition
Car Review: 2019 BMW Alpina B7 Exclusive Edition
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BMW purchased long-time collaborator Alpina in 2022, but the takeover initially didn’t change much; For the most part, it was business as usual through 2025. This changed on January 1, 2026. BMW took full control of Alpina, unveiled a new logo for the brand, and shed some light on what the future has in store. Alpina and BMW have worked closely for decades, but the two companies were positioned at opposite ends of the manufacturer spectrum until recently. Alpina was a small, family-run business
1:03
BMW purchased long-time collaborator Alpina in 2022, but the takeover initially didn’t change much; For the most part, it was business as usual through 2025. This changed on January 1, 2026. BMW took full control of Alpina, unveiled a new logo for the brand, and shed some light on what the future has in store. Alpina and BMW have worked closely for decades, but the two companies were positioned at opposite ends of the manufacturer spectrum until recently. Alpina was a small, family-run business
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Top 5 ALPINA Cars: 61 Years of Independence Ends Today
Top 5 ALPINA Cars: 61 Years of Independence Ends Today
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