Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being ...

Advertising technology company VideoAmp has agreed a multi-year deal with Warner Bros Discovery to expand their partnership.

Nielsen has long been known for counting the number of people who watch TV shows and the commercials that accompany them. Now it hopes to be recognized for helping advertisers determine whether their ...

SAG-AFTRA, the union that represents actors, hosts, broadcasters and more, said it had renewed its deal with measurement ...

While things may not be looking great for over-the-air television right now, it is still a thing, and it still makes at least ...

Nexxen, a global, flexible advertising technology platform with deep expertise in video and advanced TV, today (30th July, ...

The Bear” was the seventh most-streamed title in the U.S. during the week of its Season 4 premiere, per Nielsen, hitting 917 ...

Reddit is surging with advertiser demand; not everyone is Substack material; and Trump released his AI Action Plan.

Bullish option flow detected in Warner Bros. Discovery (WBD) with 40,335 calls trading, 1.4x expected, and implied vol increasing over 1 point to ...