A little over a tenth of Americans found Sydney Sweeney’s recent American Eagle ad campaign offensive, according to a new poll. When asked in The Economist/YouGov poll about the ad campaign, 12 ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Sydney Sweeney has found allies in the most unexpected people, and Dr. Phil, has now joined her little club of defenders.

L ast week, an American Eagle campaign starring Sydney Sweeney sent my social feed into meltdown. In the ads, the actor is ...