The president twice remarked on American Eagle’s provocative ad campaign, praising its star Sydney Sweeney, which appeared to boost the brand’s stock price.

American Eagle's ad featuring actress Sydney Sweeney has ignited a new brand-driven culture war about beauty standards, race and representation. Why it matters: Consumers are quick to slap a red or blue label on a brand or company,

American Eagle stock surged more than 20% Monday after President Trump praised Sydney Sweeney's controversial ad campaign with the retailer.