The president twice remarked on American Eagle’s provocative ad campaign, praising its star Sydney Sweeney, which appeared to boost the brand’s stock price.

American Eagle's ad featuring actress Sydney Sweeney has ignited a new brand-driven culture war about beauty standards, race and representation. Why it matters: Consumers are quick to slap a red or blue label on a brand or company,

President Trump said he liked American Eagle's ad with Sydney Sweeney, reportedly a Republican. He knocked Taylor Swift, who endorsed Kamala Harris