When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

From firing people to promoting jeans, calling for peace deals or the renaming of a sports team, President Donald Trump keeps ...

President Donald Trump offered praise Monday for Sydney Sweeney amid backlash over a denim ad campaign featuring the actress ...

Sydney Sweeney has recently sparked significant online controversy with her American Eagle ad. Now, Fox News host Jesse ...

By Jeff Mason (Reuters) -From firing people to promoting jeans, calling for peace deals or the renaming of a sports team, ...

American Eagle Outfitters Inc. (NYSE:AEO) shares have climbed 16.26% since launching its Sydney Sweeney advertising campaign on July 23, despite new data showing accelerating declines in foot traffic ...

A little over a tenth of Americans found Sydney Sweeney’s recent American Eagle ad campaign offensive, according to a new poll. When asked in the Economist/YouGov poll about the ad campaign, 12 ...

UFC chief Dana White has revealed Ivanka Trump’s role in organizing an the ultimate July 4 party for the president at the ...

Businesses that had been in a holding pattern during President Trump’s evolving trade war are starting to plan ahead with ...

As Sydney Sweeney remains mum on the backlash to her American Eagle jeans ad, a defaced billboard in SoCal claims she has new ...

Watters suggested a marriage between Barron Trump & Sydney Sweeney could lead to a political dynasty, sparking negative ...

Trump has also taken aim at Jaguar following what he called a “woke” marketing campaign that featured an eclectic cast of ...