The Euphoria star fronts the label's fall denim collection under the tagline: " Sydney Sweeney Has Great Jeans." The pun has drawn widespread backlash on social media and reignited conversations about racism, eugenics, and the historical exploitation of women in advertising.

Actress Sydney Sweeney’s provocative new ad campaign for American Eagle leans into retro sexiness — and it’s sparking debate about eugenics and ‘wokeness.’