American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it needs to end.

Sydney Sweeney has good jeans in Americana. But it’s her awkward, affected stammering that’s emblematic of this Western crime comedy, de-emphasis on the latter, as Tony Tost’s feature debut puts minimal effort into being amusing.

Last week, an American Eagle campaign starring Sydney Sweeney sent my social feed into meltdown. In the ads, the actor is depicted as she always is: blond, charming, and gorgeous. We see her in various short video clips,