A new American football league is to launch in Europe after a group of leading clubs terminated their involvement with the ...

Wearable tech company Whoop has made its first sponsorship move into motor racing, striking a deal with the Scuderia Ferrari ...

A snap tender for media rights to the Indian Super League (ISL) has been called after a recent unsuccessful process to find a ...

Inter Miami CF continues to refresh its main shirt sponsorship inventory, having revealed Ergo Group as its training kit ...

The world’s top ranked women’s football clubs have seen their collective revenue pass the €150m barrier for the first time, ...

London Spirit has become the first Hundred franchise to announce a new front-of-shirt sponsor in Barclays, while Nike has ...

Sporting Kansas City has been sold to local businessman Peter Mallouk in a deal that values the team at $700m (€603m) and ...

The Formula 1 team is in advanced talks to add beer brand Estrella Galicia and luxury watchmaker Girard-Perregaux to its ...

Audi has bolstered its sponsorship portfolio ahead of the 2026 Formula 1 season, with four new deals in as many days, the ...

US home improvement retail company Lowe’s has expanded its sponsorship of Inter Miami CF in what is being billed as the ...

Energy drink brand Red Bull has signed a global sponsorship with SailGP ahead of the sixth edition of the city-based racing ...

Tennis Australia has netted a new sponsor from Italy for this year’s Australian Open, leaning into the success of Jannik Sinner, who is seeking a third successive men’s singles title.