Affinity Conversations debuts with its first edition, the Women’s Day Edition 2026, setting the tone for bold, necessary ...

As TSBI turns 12, founders reflect on the agency’s journey from a social-first shop to a diversified digital business, and the ambitions shaping its next phase.

As per foundit's Women in the Indian Workforce 2026 report, Tier II and Tier III locations accounted for 44% of women job ...

The rebrand aims to mark a shift away from volume-driven influencer campaigns toward structured brand partnerships built around media and storytelling.

In the TRA Research's 15th Brand Trust Report 2026, Mumbai emerged as India’s Trust Capital, hosting the highest concentration of top-ranked brands in financial services.

Meta will allow general-purpose AI chatbots on WhatsApp in Europe via its Business API for a fee for 12 months, amid EU ...

OpenAI’s move to introduce advertising within ChatGPT responses is drawing participation from more than 100 brands across ...

More than 120k advertisers appeared exclusively in 2025 compared with 2024, with Perplexity.ai emerging as the top exclusive advertiser on digital platforms.

ServiceNow’s report states that even as AI adoption grows, service delivery remains complex, and Indians lose an average of 10.8 hours annually trying to resolve service-related issues.

According to this model, the marketing agencies are paid based on business outcomes rather than the traditional system of billing clients for hours worked.

Pocket FM will integrate OpenAI’s APIs into various workstreams to accelerate its content creation and production infrastructure, powering over 300,000 creators globally.

The partnership aims to build a stronger digital presence for the brand by driving awareness, improving discoverability, and creating a cohesive brand experience across platforms.