Wait! Let's zoom out. You're looking at one small piece of the internet. Semrush lets you understand the whole market. From competitors and traffic trends to SEO and AI visibility, Semrush helps you ...

Zach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through smart, scalable search strategies. His expertise includes on-page and technical SEO, AI search ...

Cecilia is a senior editor and strategist with more than 12 years of experience shaping editorial strategies, refining brand messaging, and leading high-impact teams. She began her career in print and ...

Luke has over ten years of experience in digital marketing, writing about SEO, AI search, and how to get the most out of Semrush. He spent years building Semrush‘s Knowledge Base, working directly ...

What does it take to build a career in SEO in 2026? We analyzed 3,900 job listings to uncover how the role is evolving—from experimentation and AI to shifts in salaries, responsibilities, and the ...

Leigh McKenzie helps brands get found, cited, and trusted across Google, AI search systems, and every modern discovery surface. His work focuses on practical tactics that turn visibility into revenue ...

AI search engines like ChatGPT are actively shaping how your brand gets discovered, described, and evaluated—and LinkedIn is one of their primary sources. But it’s not just about how often your ...

AI is changing how people shop. Our survey of 1,030 U.S. consumers reveals how AI drives product research, brand discovery, and purchases.

We analyzed 8,000 US content marketing job listings to show how roles shift from writing to owning SEO, AI discovery, storytelling, and impact.

We analyzed 248,000 Reddit posts to uncover what makes certain threads appear in AI search results. Learn which post types, engagement levels, and formats drive visibility.

You’ve probably already realized there’s value in appearing in AI answers that appear in response to user prompts in tools like ChatGPT and Perplexity. Gaining visibility in AI tools is called AI SEO, ...

317M+ real prompts, refreshed monthly. See which topics have demand, which brands win the answers, and where you have room to grow. Track how your brand shows up in AI responses to the prompts that ...