The fast-food chain’s latest nostalgic campaign features Ronald McDonald and friends for the first time in more than 20 years.

Average tip size has shrunk from 15.5% in 2023 to 14.9% in the second quarter of 2025, leaving workers with less pay, a July report from Square showed.

After an unfocused promotional calendar failed to boost sales, CEO Ken Cook said new chicken tenders and drinks like cold ...