Nielsen helps New Zealand businesses make smarter international growth decisions with market intelligence that brings clarity ...

Jointly undertaking initiatives that serve the growth and maturation of the Polish advertising industry. Promoting Innovation ...

New Nielsen data shows Australian outdoor and sports retailers lifted ad spend to $91.9 million in 2025, as brands competed ...

The report reveals that the top two most-watched programmes of the month were the Polish national team’s two World Cup ...

The first signs of spring in March led to Poles spending significantly less time in front of their screens, leading to a ...

If there’s one thing the media industry loves, it’s an acronym. Letters run rampant across media plans, presentation decks and press releases. But as new media types emerge—along with their subsequent ...

With kids settled into their summer breaks in July, they continued to have an outsized effect on TV usage. While overall TV usage was up just slightly from June (0.2%), viewing among people under the ...

To measure TV audiences, you need three key ingredients: a data source (a combination of panel and big data capable of properly representing viewing audiences); technology (to capture and correctly ...

Drive your automotive strategy forward with Nielsen’s Scarborough Industry Automotive Report. Get deep, actionable insights into American consumer behavior, including anticipated new/vehicle spending ...

S'il est une chose que l'industrie des médias adore, c'est bien un acronyme. Les lettres sont omniprésentes dans les plans médias, les dossiers de présentation et les communiqués de presse. Mais avec ...

人们对女子体育的兴趣正以飞快的速度增长。 2023 年 NCAA 锦标赛爱荷华州队和路易斯安那州立大学队的决赛吸引了近 1000 万观众，比上一年增长了103%。2022 年至 2023 年，WNBA 选秀观众增加了 42% ...

Para medir las audiencias de televisión, se necesitan tres ingredientes clave: una fuente de datos (una combinación de paneles y macrodatos capaz de representar adecuadamente las audiencias); ...