Local radio will benefit from an election-year surge in political advertising, capturing $271.1 million of the total $9.7 billion spend, according to BIA Advisory Services, Inside Radio reports. In ...
X introduced a set of AI tools called X Lift inside X during Advertising Week New York, Net Influencer reports. The new tools will allow first-time advertisers on X to turn a website URL into a ...
Spotify has renewed its connection with podcaster Joe Rogan, signing a multi-year deal for licensing rights and ad sales, The Wall Street Journal reports. The new agreement is similar to Rogan’s prior ...
The Disney-owned platform will air the Super Bowl simulcast with ABC and ESPN on Feb. 14. Fox Television Network and Tubi ...
Air France-KLM is now flying with Sequence Events on a regular basis. The shop has been named U.S. experiential agency of ...
Omnicom Media is using Rembrand’s VISTA technology in an effort to make in-content advertising easier to plan and buy, Content Grip reports. VISTA uses AI to identify scenes where brands can be ...
Best Buy Ads is expanding its advertising reach through a partnership with LG Ad Solutions, Trading View reports. The arrangement will provide advertisers with access to LG’s connected TV inventory, ...
PubX, a firm that provides agent-to-agent infrastructure for advertising, has acquired Compliant, a firm focused on media quality and governance, Dealroom reports. The company has also raised $5 ...
Pennsylvania has joined a small number of states that have passed bills containing AI disclosure requirements for advertisers, the state’s Pasenate site reports. The bi-partisan legislation authored ...
Google will partner with Unity Software to develop an AI-powered gaming platform that will guide creators to better ...
Meta is using a new LLM trained to detect "seemingly benign ad content that is strongly suspected of covertly directing ...
Furniture store brand Ashley has a new CMO, but it’s not what you think. Grammy-nominated singer Teddy Swims is the brand’s ...