Marketers discuss how to balance parenthood with their career ambitions in the latest episode of Marketing Week’s webinar ...

The UK’s ethnicity pay gap is a “moral and economic failure”, says People Like Us, as new campaign highlights £3.2bn lost in ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Getting ‘Back to Starbucks’ and dialling up what customers love about the brand has been a key focus for the chain as it ...

Claiming AI has not negatively affected search performance, Booking.com’s CFO sees strong potential to diversify traffic ...

The new era of ad targeting will involve understanding content context and user intent, rather than assumptions based on ...

The new era of ad targeting will involve understanding content context and user intent, rather than assumptions based on ...

As part of PayPal’s most significant integrated UK marketing push in years, the brand is on a mission to re-engage customers ...

The former brand manager will take over from outgoing CEO Jon Moeller on 1 January and is expected to continue the brand’s ...

Amid lower than expected growth in Q2, CEO Daniel Ek pointed to marketing as an example of where Spotify resists sacrificing ...

Greggs has been using app and value perception data, as well as customer feedback, to monitor the impact of recent price ...

Volatility has become a constant, with shifting demand, tighter budgets, and unpredictable costs reshaping how marketers operate. Learn how teams are building resilience by prioritizing ...