As digital ad spend grows and bots become more sophisticated, marketers are questioning how much of their media is reaching ...

On the supermarket aisle consumers are portfolio managers with a keen eye for value, meaning brands need to deliver positive ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Are attempts to redefine marketing via new hires and expanded remits “superficial” unless matched with tangible ...

Advertisers need to take a cue from film and TV, because with creative departments led heavily by men and teams skewing ...

AI is quickly becoming the primary interface between consumers and their favourite brands. This is particularly true in ...

Little more than an experiment in the 2000s, account-based marketing is now an essential tenet of B2B marketing. We speak to ...

The yachting company is borrowing from luxury fashion and automotive brands as it looks to build an emotional connection with ...

Positioning itself as a “global business”, Santander is looking to unite its different markets and beat the competition via a ...

The IPA’s latest report calls on the industry to embrace transparency and strengthen joint-industry standards to improve ...

Tweaking senior marketing remits can feel like a distraction, but is the increased popularity of ‘growth’ focused job titles ...

Globally, Meta is forecast to overtake Google in both total digital ad revenue and market share. Meta is expected to generate ...