The move from traditional e-commerce to agentic commerce is accelerating, marking a significant transition in how products ...

Different generations have varying shopping habits with changing retail trends only adding to the contrasts in how consumers discover, research, and purchase products. At the heart of evolving trends ...

Kroger says customers using its AI shopping assistant are building larger baskets, as the retailer expands personalisation using loyalty and shopping data.

AI models inherit the flaws present in their training data. A model built on inconsistent or incomplete CRM records ...

There appears to be a change in the way businesses are allocating marketing budgets due to commercial pressure and changing ...

Adform, a global digital media advertising technology company, has become one of the technology partners for the roll out of ...

Best Buy is North America’s leading consumer electronics retailer, reaching more than 200 million customers across its stores ...

Samsung used Apple’s iPhone Duo launch to promote its foldables through social and outdoor campaigns in New Zealand.

Fashion brands are increasingly considering how generative engine optimisation (GEO) could be incorporated into their PR strategies, as AI search changes how consumers discover brands. Working with ...

Product launches typically require a host of marketing activities from social posts to email graphics and website banners to ads. Relying on one visual for a campaign is not unusual, but using ...

Marketing teams now spend over 16 hours a week on how their brand turns up in AI answers. That’s two working days every week according to WordPress VIP’s “Future of the Web 2026” report. Most teams ...

The Interactive Advertising Bureau (IAB) is developing a framework to help the advertising industry measure and credit conversions influenced by AI. The framework is scheduled for release on November ...