Mars Foods is extending its global M&M’S and Marvel collaboration into APAC with a new purchase-based gaming campaign, “Be a ...

APAC head of public relations Vernia Lim has stepped down from her role after three years. In a statement to ...

IBM has appointed Omnicom as its new global media agency following a review. The move comes after IBM called a global media review in December 2025.

AirAsia has launched a new regional campaign titled “Give peace a chance”, positioning affordable travel and human connection ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Eyewear brand Ray-Ban has named BLACKPINK member Jennie as its newest global brand ambassador, encouraging people to express ...

In a world where everyone chases “more,” HSBC Life is asking customers to pause and consider what truly matters. Its new ...

Coca-Cola has launched “Uncanned emotions”, its second global brand film for the FIFA World Cup 2026, as the beverage giant ...

The Urban Redevelopment Authority (URA) has appointed independent agency UNIFORM as its social media agency of record ...

The long‑standing narrative of Hong Kong and Singapore as close rivals, locked in a zero‑sum battle for Asia’s top financial and tourism hub, is now being challenged by a new reality.

Meta, the parent company of Facebook, Instagram and WhatsApp, has appointed EastWest Public Relations as its PR agency in ...

Feminine care brand Kotex is taking aim at period stigma with a new global campaign that spotlights a long-overlooked gap in ...