Adobe is connecting content production, customer signals and fan creativity across the NHL, turning personalization into a ...

Seoul pairs K-pop reach with a tourism idea about missing the city after a trip, then extends it across video, OOH and ...

Mixpanel's Kurby Chua sees Indonesia's product ecosystem advancing, while AI use remains more visible in internal workflows ...

Human-in-the-loop AI works best when people own consequential decisions while agents handle routine execution inside clear ...

A practical sports influencer marketing playbook for choosing credible creators, using fan access well, protecting trust, and ...

Public relations gets treated like a synonym for press coverage. That is too narrow. In practice, brands use PR to launch ...

AAMI uses Kylie Minogue, a runaway match ball and five years of repetition to turn AFL sponsorship into an ownable Grand ...

Brand marketers are redesigning AI creative workflows as faster production exposes gaps in standards, agency oversight and ...

Reebok expanded a TikTok creator test into a three-market agency mandate. Here is what brands can learn about scaling creator ...

Meta restored ads for Alex Gibney's Musk documentary after calling its initial rejection an error, highlighting ad-review ...

Google Ads API v25.2 adds competitive benchmarks, PMax controls and easier creator discovery for programmatic media teams.

Paramount+ is reportedly planning free access, microdramas and interactive ads as it pushes for more streaming engagement.