Reebok expanded a TikTok creator test into a three-market agency mandate. Here is what brands can learn about scaling creator ...

Microsoft Advertising adds deeper search-to-landing-page reporting and more controls for programmatic Performance Max ...

Google Ads adds unhashed IP and timestamp signals to Customer Match, raising new data-governance questions for advertisers.

The Times is using 175 years of advertising history to sell a modern idea: publisher archives can double as brand proof.

PlayStation turns its LISA partnership into a collectible DualSense and merch drop tied to fandom, gaming and music culture.

IAB Europe finds agentic media buying is nearing scale, but governance, interoperability, and proof of business value remain ...

ROCKAPP is offering a free October UA diagnostic to help mobile teams assess campaign structure, traffic quality, creative ...

Google's multi-year MrBeast deal puts Gemini and Fitbit inside creator challenges, turning product use into part of the ...

TBWA Paris creatives Swann Richard and Julien Sens explain how McDonald's France turned bedtime reading into a repeatable ...

Picsart's Gevorg Kazaryan explains how Vera scores ads, turns feedback into edits, and keeps final campaign decisions with ...

Prose on Pixels' Malaysia studio combines AI-enabled production with regional localization, testing how brands can scale ...

Most AI sales tools are good at showing what they did. Almost none clearly show what a lost deal actually changed. Go7's ...