A practical sports influencer marketing playbook for choosing credible creators, using fan access well, protecting trust, and ...

Public relations gets treated like a synonym for press coverage. That is too narrow. In practice, brands use PR to launch ...

AAMI uses Kylie Minogue, a runaway match ball and five years of repetition to turn AFL sponsorship into an ownable Grand ...

Brand marketers are redesigning AI creative workflows as faster production exposes gaps in standards, agency oversight and ...

Meta restored ads for Alex Gibney's Musk documentary after calling its initial rejection an error, highlighting ad-review ...

Google Ads API v25.2 adds competitive benchmarks, PMax controls and easier creator discovery for programmatic media teams.

Paramount+ is reportedly planning free access, microdramas and interactive ads as it pushes for more streaming engagement.

Reebok expanded a TikTok creator test into a three-market agency mandate. Here is what brands can learn about scaling creator ...

The Times is using 175 years of advertising history to sell a modern idea: publisher archives can double as brand proof.

Google Ads adds unhashed IP and timestamp signals to Customer Match, raising new data-governance questions for advertisers.

Microsoft Advertising adds deeper search-to-landing-page reporting and more controls for programmatic Performance Max ...

AI is speeding up product execution, raising the stakes for judgment, measurement, reliability and accountable ...