This white paper explores how brands across multiple categories, from food and beverage to travel, can authentically engage Gen Z and Millennials by shifting from generic occasions to culturally ...

Discover how top brands build cultural fluency to drive growth. Download the B-CFQ Report for insights into consumer resonance and brand performance.

The multicultural marketplace is not just expanding – it’s transforming the very core of consumer behavior in the U.S. Today, multicultural Americans make up 43% of the population and are projected to ...

of Americans are willing to share their birthday with a brand in exchange for a special reward, gift, or discount. American celebrations are evolving fast. From scaled-back weddings to birthday months ...

As economic uncertainty lingers, U.S. consumers are adjusting their wallets—and their priorities. New research reveals shifting patterns in household spending that signal both caution and confidence, ...

Discover how diverse consumers view Gen AI. Learn to build trust with ethical, personalized strategies using insights from Collage’s latest research.

American culture is evolving at a rapid pace—and the forces behind that change are anything but traditional. In this exclusive flash report from Collage Group, discover how Multicultural consumers and ...

Gen Z is turning toward tradition, seeking stability and meaning. Discover what this cultural shift means for the next wave of brand relevance.

Back-to-school isn’t just a seasonal sales push—it’s a golden opportunity to connect with one of today’s most influential consumer groups: Millennial Parents.

Younger consumers seek relatable influencers over big names. Discover how trust, identity, and cultural relevance drive loyalty in today’s social landscape.

Nintendo’s Switch 2 unlocks cross-industry brand opportunities by tapping into gaming’s cultural power across generations.