As automation absorbs routine tasks, banking agents are left handling far more complex, high-stress customer interactions than ever.

Brands have more customer data than ever. They know a customer’s past purchases, their clicks, and what offers they engage with. Marketers can move on these signals in near real-time with the help of ...

ChatGPT is shifting from drafting replies to taking action inside CRM and support tools — CX teams need new governance now.

The AI risk debate is going completely off the rails. As AI gets more powerful and begins to do some legitimately scary ...

System of record' is one phrase covering three different jobs — and most vendors only actually do one of them. Here's the six ...

Sharon Cantor Ceurvorst is a VP Analyst in the Gartner Marketing Practice, advising CMOs on a range of strategic marketing priorities including leadership and transformation, brand strategy, and ...

As buyers turn to AI agents, Becausal makes its data discoverable while still maintaining control NEW YORK, Sept.

An AI agent tells a customer their claim is approved. It wasn't. Or it quotes a price the company can't honor. Or it traps a vulnerable customer — elderly, disabled, in distress — in an automated loop ...

New ChatGPT Ads management inside HubSpot and a joint pricing bundle target small and midsize businesses chasing AI-driven growth.

Agent One™ combines Agent One Teams and Agent One Audiences into a natively connected two-sided intelligence system where ...