Loyalty is nice—but advocacy fuels conversions, trust and sustainable expansion. Here's how to activate your biggest fans.

Real-Time Journey Orchestration: AI will increasingly automate journey optimization, adjusting experiences in milliseconds ...

Close the loop with care. Deborah Bearden trains associates to respond meaningfully to customer feedback—no generic templates ...

Salesforce is launching Agentforce for Consumer Goods, a new library of pre-built agent skills and actions that equips ...

Defining AI’s role. Without clear guidelines, AI use in marketing becomes chaotic, which leads to disjointed messaging and potential compliance risks. Human oversight matters. AI speeds up content ...

US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) ...

Automatic account tracking, faster setup, and AI-powered insights for later-stage engagements help sales teams sell smarter and win faster VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: ZI), The ...

Introducing AI innovations and platform capabilities that empower accelerated customer understanding, increase team adoption, and enhance digital optimization. COLORADO SPRINGS, Colo., April 17, 2025 ...

The fund represents CallRail’s commitment to investing in its Agency Partner Program participants ATLANTA--(BUSINESS WIRE)--CallRail, the lead engagement platform, today announced the launch of their ...

Created in collaboration with Microsoft to explore, prototype, and validate AI-driven solutions for content and experience, empowering marketers to stay ahead of the curve SAN FRANCISCO, April 16, ...