To mark the cofounder’s departure, the agency released a spoof infomercial for GPT Rich, a phone line that delivers his ...

The former Dr. Squatch chief brand officer takes the marketing reins as the fast-casual chain expands nationally.

Fresh off selecting a new creative agency, Chin shares lessons from Starbucks and luxury CPG, how UGC drives modern word of ...

Dek: After naming artist Joaquina as its brand ambassador, E.l.f worked with Latina-led creative agency Croing on an original ...

Giant Spoon chief creative officer Ian Grody spotlights adrenaline-boosting work from Nike, Netflix, Lionsgate and Tansan ...

WPP Media has hired Laura Ryan as chief media officer. In her new role, she will oversee WPP Media’s global investment, partnerships, media management and activation teams, bringing media, clients and ...

The research found that, while multi-market campaigns generate 29% more brand effects (such as awareness, consideration and fame) than single-market executions, they deliver 9% fewer commercial ...

LA28, the organizing committee behind the 2028 Summer Olympic and Paralympic Games in Los Angeles, announced details ...

Ahead of Formula E’s new season and brand refresh, Norman breaks down capturing American fans, creator strategies and scaling ...

I used to wish my last name were easier to spell. Years later, holding onto Iturregui connects my past, my career and the legacy I’m building for my kids.

Global brands are shifting their agency remuneration models to pay for outputs instead of time, according to research from WFA. The report, How Brands Define, Scope and Reward Agency Work, was ...

The multi-city festival and multiplatform campaign is an extension of the Premios Juventud awards, which celebrates the next ...