As Gen Z drinks less coffee than older generations, Nespresso is working with the fitness platform to integrate into athletes’ daily routines.

WPP has been undergoing a restructuring under CEO Cindy Rose. Earlier this year, the company created WPP Creative as part of ...

As the brand debuts its new MLS campaign with Son Heung-min, Orlando Baeza reveals how building in-house creative confidence ...

Big Spaceship named Raphaël Bouquillon as chief client officer, Alessandra Pinho as chief strategy officer and Simon Harrison ...

With the rise of AI-created music, Spotify is flagging non-human artists with AI Persona badges and SoundCloud banned voice-cloning AI impersonations. SiriusXM is attempting to ensure that Silicon ...

The IPA and Sponsorship Effectiveness Forum recommend following three principles to track commercial performance.

Sprout Social survey analyzes AI deepfakes, Gen Z’s trust of content creators and social media’s ability to rapidly change ...

Ben & Jerry’s cofounder Ben Cohen discussed the brand’s historical social mission and Free Ben & Jerry’s campaign strategy at ...

To launch the jingle, Chipotle released a four-minute spot interviewing the London Vegetable Orchestra about its experience playing carrot flutes with King Charles III. Members shared the designs of ...

The official soft drink partner of Madison Square Garden is revving up for the NBA championship season, which starts this month.

TikTok announced several new features at Advertising Week New York that combine creativity and automation to help advertisers ...

Coleman will step back from the business 'gradually' over the coming months before retiring at the end of 2026.