Articles written by Saul Parker ...

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle ...

Google has introduced AI Max, a new campaign-level setting for existing search campaigns intended to drive increased ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities ...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the ...

CEO Mark Read detailed the holding company’s AI roadmap, deepening India footprint, and four strategic pillars at WAVES ...

While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions ...

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google ...

The new collaboration aims to bridge content and commerce as merchants will be able to embed product links directly into ...

GroupM has announced to staff that agency brands will cease to operate as separate business units and will move to a single P ...

The chain decided to use its mascot, an iconic smiling fish ball named Kama-Chan to reflect its feelings on the decline in ...