We all start somewhere. In the app world, that “somewhere” is usually zero downloads, zilch users, zip revenue. Whether you’re a bright-eyed start-up or a legacy brand elbowing your way into the ...

There is a vast world outside of walled gardens, and marketers might be leaving users and revenue on the table if they are only focusing on Google and ...

On November 27th, 700+ senior leaders from across the app economy will gather at Hotel Adlon for Business of Apps Berlin (formerly App Promotion Summit) ...

There is a vast world outside of walled gardens, and marketers might be leaving users and revenue on the table if they are only focusing on Google and ...

Facebook and Google may dominate ad spend, but they’re also more expensive and restrictive than ever. The real growth opportunities now lie outside the ...

When Epic Games took Apple to court in one of the most high-profile tech antitrust cases in recent memory, it wasn’t just about Fortnite skins or App Store fees. Beneath the legal wrangling and ...

Food delivery apps are now an everyday utility for millions of consumers worldwide. The category surged during the pandemic, ...

You know that moment. Your boss asks "Why did our competitor just jump 20 spots?" and you're still clicking through three different platforms trying to ...

Across Latin America, where inflation and currency instability continue to erode purchasing power, a new generation of fintech solutions is offering something rare: financial predictability.

Learn first-hand insights about AdTech, monetization, and data-driven innovation from Attributed — a new media platform amplifying industry voices.

Snapchat has introduced the App Power Pack, a new suite of ad formats and delivery tools designed to help brands accelerate app growth on the platform.

The first wave of Connected TV (CTV) advertising was built on a seductive promise: simplicity. Platforms emerged to make buying TV ads feel as ...