Beverage Industry has selected eight new beverage products introduced in January 2026. Vote below to let us know which new product is your favorite! Click your favorite product below to cast your vote ...

Italian beer brand Peroni Nastro Azzurro announced a new lifestyle campaign, Here For The Nastro Azzurro with Giada De Laurentiis, and limited-edition gold bottles.

Bret Werner at MikeWorldWide, offers insights into what opportunities brands that aren't advertising during the Super Bowl can utilize to still engage with the event.

Karma Water debuted its new Karma Pineapple Coconut Probiotic Water, a refreshed take on one of Karma’s bestselling original flavors.

Given the increased interest in cognitive health and the role energy drinks play in daily routines, suppliers highlight the ingredients beverage-makers are utilizing that support cognitive health and ...

With growing interest in gut health and the benefits of pre- and probiotics, beverage brands are launching an array of drinks across categories.

Copper & Kings American Brandy Co., part of Bourdon Spirits Co., unveiled its new flagship portfolio. This launch follows ...

The collaboration introduces four candy-inspired flavors of Sparkling Ice: Wild Cherry, Strawberry, Pineapple and the limited-edition Green Apple.

The positive connotations associated with exotic fruits are helping these ingredients to influence innovation within the beverage market.

Uncle Matt’s Organic announced the launch of its newest functional innovation: Uncle Matt’s Organic Yerba Mate Energy Tea.

Act was introduced to Congress to establish a federal regulatory pathway for hemp-derived products intended for human use ...

NIQ’s report highlights wine buying households among the different generations. LDA consumers in Generation Z made up just 10 ...