Live sports have become advertising’s last communal campfire. That shared experience is creating fresh opportunities for ...

Advertising has spent years perfecting the art of finding consumers. Whether consumers are delighted to be found is another ...

Does the advertising industry has a data problem when it comes to creators? Brands want to shift budgets into long-form ...

Retail media has spent years promising advertisers a seamless system connecting ads, shoppers and sales. The industry has also spent years handing marketers a collection of ...

Most marketers cannot pass a basic undergraduate exam in their own profession. That uncomfortable reality sits at the center of Mark Ritson’s decade-long mission to raise the bar ...

Marketing mix models have long been the industry’s best attempt at accountability. They have also been slow, backward-looking, and riddled with the biases of whoever commissioned them.

The “click economy” that has driven digital advertising for three decades is facing its most serious structural challenge yet. Flowcode CEO Tim Armstrong, who built Google’s ad ...