Performance marketing has operated on a simple premise for 25 years. A search leads to a click, a click leads to a website, ...

Forget the three-hour game. For a growing slice of sports fans, fandom now begins with a 90-second clip on TikTok, a ...

Artificial intelligence can process billions of signals, deploy autonomous agents and tell advertisers what consumers want ...

Podcast advertising once required brands to find individual shows, negotiate deals and arrange host-read spots one at a time.

For all of digital advertising’s sophistication, marketers have spent three decades doing essentially the same thing: ...

Local advertising has always traded on reach. What’s changing is the precision with which local brands can now find their ...

Gen Z may have grown up with smartphones, streaming services, social media feeds and algorithms that know what they want ...

Live sports have become advertising’s last communal campfire. That shared experience is creating fresh opportunities for ...

Does the advertising industry has a data problem when it comes to creators? Brands want to shift budgets into long-form ...

Artificial intelligence may soon handle more media buying, campaign optimization and audience targeting without needing a ...

Consumers increasingly divide their time among video games, delivery apps, live events and the occasional attempt to ...

Marketers spent years building first-party data systems to escape their dependence on third-party cookies. Then many ...