Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the ...

Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology ...

OAAA COO Patrick Dolan explains how the organization is changing to guide the out-of-home channel through programmatic’s ...

When AI agents can churn out the strategy deck in seconds, agencies need a better pitch than “we do everything.” ...

An AI agent can stay inside its budget and still spend too much. And the evidence of campaign performance can still arrive ...

Custom buying agents pair identity data from NBCU and FreeWheel with audience intelligence from Dentsu and Newton to ...

Can you trust an AI-built marketing mix model? M Squared's Madan Bharadwaj on why AI makes expert judgment matter more, not less.

PubX has acquired media-quality startup Compliant and raised a $5 million Series A as it expands its agentic ad-buying ...

Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers.

Dive into AdExchanger's Unified Reach coverage for the latest updates, expert opinions, and analysis shaping the future of ...

On Friday night at 10:15 p.m., Google and the Department of Justice filed the next round of paperwork that will determine what Google’s punishment will look like in the ad tech antitrust case – the ...