Parker Harris asked in March why anyone should ever log into Salesforce again. This morning the answer got a name, a launch trio, and a suffix. The control layer that makes the answer safe ships next ...

Salesforce's Core, Advanced, and Max editions raise per-seat prices 11 to 13 percent. Mehmet Orun on why the bundle, not the price, decides the value.

Three weeks ago, Salesforce’s platform chief told me the harness “needs to be a unified product.” Today it has a name, six capabilities, a control plane, and a delivery window. It still has no price, ...

Salesforce’s new platform and engineering chief delivers the goods promised at TDX — and previews an “Enterprise Harness” he intends to turn into a product. But the Builder Gap I called out in April ...

Salesforce today launched Agentforce Help Agent, a prepackaged, autonomous service agent that the company says deploys in minutes across voice, web, portal, and messaging. And it only bills when it ...

In 1975, Fred Brooks published The Mythical Man-Month. Brooks had run the development of OS/360, IBM’s flagship operating system and the largest software project the world had yet attempted. It was ...

Salesforce Headless 360 is a play for the Claude-pilled generation. But the Trailblazers who built the ecosystem still aren’t invited to this party. SAN FRANCISCO —Salesforce just dropped seven ...

The 20-year-old AppExchange gets its biggest overhaul yet, consolidating more than 13,000 apps, agents, and integrations under one roof — with a $50M fund to keep the partner pipeline flowing.

The co-founder’s candid admission about Lightning, a native CRM that requires zero Salesforce experience, and an unreported research project called “Albert” — inside the March 31 Slackbot event. SAN ...

Salesforce AI Research announced AI Foundry last week. It is an initiative designed to accelerate how the company moves foundational research into production-grade product capabilities. The ...

Eighteen months ago, I wrote that Salesforce had made a fundamental mistake with its AI strategy. The issue was never the models or the long-term vision. It was the way the company chose to introduce ...

Salesforce said something important in 2023. They said they did not want to become a contact center company. On March 10, 2026, they became one. This is not a product launch story. It is a platform ...