Digiday

‘Don’t walk past the Gutter Bar’: The unofficial Cannes Lions survival guide, written in hindsight

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Cannes Lions has a way of making experienced professionals do ...
Digiday

Media Briefing: The case for and against markdown for AI bots

This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing unpacks the ...
Digiday

‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does

For all the headlines, LinkedIn posts and hot takes generated by WPP’s Elevate28 plan, the most consequential audience has been largely absent from the conversation: the CMOs and senior marketers at ...
Digiday

Why brands like The League are making the first move to take advantage of LinkedIn’s creator appeal

Heart eyes aren’t just for Instagram DMs and TikTok comments. The League, a dating app, is making a play for LinkedIn professionals with its first-ever creator campaign on the platform. Last month, ...
Digiday

Why Georgia-Pacific bet the future of programmatic on supply, not demand

Georgia-Pacific didn’t set out to prove a point about programmatic’s future in 2024. It set out to stop wasting money on 30-odd SSPs that all appeared to be selling more or less the same inventory.
Digiday

Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets

This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This week’s Future of TV ...
Digiday

‘It’s a CEO conversation,’ Accenture and Whalar on their playbook for the creator economy

Last month, Accenture Song acquired creator and social agency Whalar along with its scaled creator engagement tools and growth capabilities. Without providing details, Whalar told Adweek it was the ...
Digiday

How 3 brands are using TikTok Shop to expand abroad

Brands are increasingly looking to replicate their TikTok Shop success when entering overseas markets. Modern Retail spoke with three brands — gaming consoles business Nex Playground, K-beauty company ...
Digiday

Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype

This week’s Media Briefing looks at the real conversations publishers are having in Cannes – how much of the AI and agentic media buzz will turn into actual money, and what it all means for who pays ...
Digiday

Forbes tests a creator-led audience play to grow off-platform reach

Forbes is testing a creator-led audience play that puts TikTok and Instagram talent at the front of its off-platform push. Through a new “Forbes Creator” banner, the publisher is using TikTok, ...
Digiday

Q&A: Nikhil Kolar, vp Microsoft AI scales its ‘click-to-sign’ publisher AI content marketplace

Microsoft is moving its publisher AI content marketplace pilot beyond the initial pilot phase, laying the groundwork for a broader ecosystem to connect publishers with a growing set of AI builders ...
Digiday

Stagwell enhances its AI-powered tools on the media side

Stagwell has launched The Media Machine, a media-side extension of The Machine, Digiday has learned. The Media Machine is essentially the challenger holding company’s equivalent of an operating system ...