Artificial intelligence can generate content at unprecedented speed, but marketing leaders believe its ability to replace ...

What's an idea the industry treated as untouchable for years—growth playbooks, agency models, client relationships—that this ...

In-app purchase revenue across the Gulf Cooperation Council (GCC) grew 41 percent between the first quarter of 2024 and the ...

AI is already embedded in digital advertising, helping marketers target audiences, bid for inventory and optimise campaigns.

GANNI and lululemon will bring their new collaboration to Dubai on Oct. 15, with the 22-piece collection available ...

Consumers are becoming more selective about what earns their money, attention and trust, forcing brands to rethink how they create value.

Meta, YouTube and TikTok have rolled out major creator-marketing updates within days of one another, signalling a broader ...

The figures point to a market in which digital investment is expanding beyond conventional search and social advertising.

Artificial intelligence risks turning marketing into an echo chamber of sameness if brands focus too narrowly on optimisation, according to Kim Mascarenhas, ...

Emirates Telecommunications Group is returning to its founding Etisalat brand identity, four years after adopting the e& name as part of a broader ...

Independent communications agency Tales & Heads has been appointed Communications Partner for MG Motor Middle East following a competitive pitch.

RAK Ceramics has appointed Leonardo De Muro as Group Chief Marketing Officer, effective October 1, 2026. De Muro previously ...