The so-called streaming wars are morphing into the sports wars. "The streaming world is different than the linear world. The ...

Television executives talk to The Athletic's Richard Deitsch, offering insights on each network's strategies and outlook in ...

What's life like as a high-profile minority investor? One NBA player describes the joy of his experience playing a part for ...

Basketball Hall of Famer Vince Carter will join NBC Sports as a studio analyst when the NBA debuts on Peacock in October for ...

As NBC prepares to return to NBA broadcasting next season after a perfectly symbolic 23-year hiatus, the network made ...

The upcoming NBA on NBC broadcast team will be loaded now that Vince Carter has joined Michael Jordan and Carmelo Anthony. It ...

Aside from Carter, Anthony and Jordan, NBC has made several other hires with the NBA returning to the network for the first ...

Michael Jordan is joining NBC Sports as a special contributor to its NBA coverage when the 2025-26 season begins.

Some of the new features include a "Bingo"-like fantasy sports game and real-time highlights, among others. This article, ...

Next season’s coverage to feature ‘an unprecedented level of integration between the platform and NBC Sports’ production’ ...

The NBA is making its debut on Peacock this fall and it should be an "exciting and inclusive streaming experience," according ...