Lawmakers in the state of Georgia have introduced legislation to exempt NIL income earned by college athletes at in-state ...

The lawmaker says he thinks schools like Georgia and Georgia Tech can better compete for top-notch athletes against schools ...

Michigan football players are continuing to make the most of their NIL (Name, Image, and Likeness) rights, securing ...

USC has lagged behind developing a front office to help it navigate the NIL era. Lincoln Riley introduced staff he says will ...

One analyst says that Michigan football is the furthest thing from a non-factor in the NIL world despite failing to reach ...

The Michigan Wolverines are being labeled as the "biggest winner" on the recruiting trail for the 2025 class, as Sherrone ...

Georgia lawmakers might exempt college athletes' NIL deals from state income tax. Former Alabama coach Nick Saban had a role ...

See what gifts South Carolina women's basketball players received and why rewarding their hard work is important to coach ...

USC Trojans women’s basketball guard JuJu Watkins had a quick rise to stardom as a freshman. Watkins has signed numerous NIL ...

Are the Power 4 programs doing a better job keeping top talent home? Who is the best back to come out of South Florida in the ...

Sammy Brown working with Nerds candy. Chase and Dillon Hunter promoting Domino's Pizza. Everett Sports Marketing is helping ...

Colorado lawmakers debate bill to keep student-athletes' NIL contracts private, sparking concerns about transparency and ...