Unilever praised Dr. Squatch’s “built-in-culture” brand, which has been established through viral social media marketing and partnerships with influencers and celebrities like Sydney Sweeney.

Dr. Squatch has continued to innovate and expand its reach, recently gaining attention for ad campaigns featuring celebrities like Sydney Sweeney. The transaction is expected to close later this year.

Unilever praised Dr. Squatch’s “built-in-culture” brand, which has been established through viral social media marketing and partnerships with influencers and celebrities like Sydney Sweeney. Unilever ...

Dr. Squatch, which divided opinion recently with its Sydney Sweeney bathwater soap launch, is being snapped up by the British consumer goods giant for an undisclosed sum Unilever has signed an ...

The SpongeBob collection forms part of Dr. Squatch’s ongoing partnership with Nickelodeon, tapping into nostalgic consumer demand and expanding its appeal among younger male audiences and collectors.

Dr. Squatch teams up with SpongeBob SquarePants for a fun, nautical-inspired bath and body collab. SpongeBob’s Nautical Nonsense soap brings pineapple, chamomile, and moss scents for a fresh start.

Sydney Sweeney 's fans still aren't over her Dr Squatch soap drama. In her latest share, the actress attempted to move away from the controversy her soap collab has caused this month, instead posing ...

Following an initial Dr. Squatch commercial, where Sweeney appeared in a bubble bath, several fans humorously took to social media to demand that her bathwater be featured in the soap, and the brand ...

Sydney Sweeney’s bathwater soap sells out in minutes and resurfaces on resale sites for hundreds in viral Dr. Squatch collab. Mark Elibert June 7, 2025 (Photo by Theo Wargo/Getty Images) ...

Sydney Sweeney launched a soap made with her bathwater, which dropped on June 6. This sultry soap priced at $8 during launch, blends exfoliating sand, pine bark extract, and earthly woodland-inspired ...

Dr. Squatch made 5,000 bars of the soap − dubbed Sydney's Bathwater Bliss − and sold them online for $8 each.