When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Sydney Sweeney Has Great Jeans” ad as clever, 12% called it offensive, 40% said it was neither and 8% were unsure, according to the poll.

Sydney Sweeney channeled Dolly Parton in her new Western "Americana" amid controversy over her American Eagle jeans ad ...

With Sydney Sweeney’s American Eagle ad controversy still making waves, the now-defunct energy corporation Enron’s parody ...

In fact, the fall-out makes me think that cancel culture could be over for good—and not for the reasons you might think. The ...

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9% year-over-year ...

American Eagle sparked a firestorm online late last month when the clothing company released a commercial featuring Sweeney, an actress known for her roles on Euphoria and The White Lotus.

Here is a quick roundup of Sydney Sweeney’s most lucrative adverts and brand deals.

From the American sweetheart to the platinum ice queen, and Jean Harlow to Sydney Sweeney, the blonde has been a ...