A new report has emerged, revealing a significant impact on American Eagle‘s stores following the controversy surrounding their jeans ad featuring Sydney Sweeney. The clothing retailer has reportedly suffered a considerable decrease in its foot traffic.

An American Eagle ad featuring actress Sydney Sweeney drew criticism in July for its tagline “Sydney Sweeney has great jeans,” a pun on “jeans” and “genes.” For Asian American and Pacific Islander (AAPI) communities,

American Eagle sparked a firestorm online late last month when the clothing company released a commercial featuring Sweeney, an actress known for her roles on Euphoria and The White Lotus.